Wacky Packages TV Commercial

Gets Cease & Desist Order


CARU says Wacky Commercial promotes graffiti and vandalism.

For Immediate Release

New York, NY – November 28, 2005 -

The Children's Advertising Review Unit (CARU) of the Council of Better Business Bureaus, Inc., the children's advertising industry's self-regulatory forum, is pleased to announce that The Topps Company, Inc. (Topps) has agreed to address CARU’s concerns raised by its commercial for Wacky Packages stickers. The advertisement, which aired during children’s programming on Cartoon Network, came to CARU’s attention through its routine monitoring.

Wacky Packages stickers are “parody stickers” which poke fun at existing products. The commercial featured children placing Wacky Packages stickers all over a car while its business-suited occupant expressed outrage that the kids were making fun of his products.. CARU was concerned that the commercial was not appropriate for audiences watching child-directed shows, because it appeared to condone defacing the property of others.

CARU’s Self-Regulatory Guidelines for Children’s Advertising (the Guidelines) state, “Advertisers are urged to capitalize on the potential of advertising to influence behavior by developing advertising that, wherever possible, addresses itself to positive and beneficial social behavior such as … respect for others.”

Topps stated that it respectfully disagreed with CARU’s assessment and that the commercial was never intended to promote inappropriate behavior. Topps further stated that since the commercial campaign had ended it had not “engaged CARU to discuss the merits of its position” but that “[i]f Topps ever decides to re-air the commercial in question, we will approach CARU beforehand and resolve the matter.”

CARU's inquiry was conducted under NAD/NARB/CARU Procedures for Voluntary Self-Regulation of National Advertising. Details of the inquiry, CARU's decision and the advertiser's response will be included in the next NAD/CARU Case Report

Go To Wacky Commercials

television comedy video comedies comedy movies comic book value jelly beans candy wacky packages

coin collecting dvd games cd garbage pail kids Anime

tv funny movies college humor funny stuff very funny ads web comics

adultswim garbage pail kids ans6 nonsports cartoons movies comics movies comic book value

email  Rusty@LostWackys.com

See the Full List of Lost Wackys

copyright  LostWackys.com     Photos, artwork, and illustrations are displayed for educational purposes only.

funny pictures    wacky packages   Hollywood Zombies   New Webkinz